On auction site eBay, many people offer themselves as advertising medium. For over two years, we purchased as many of these human billboards as possible to advertise our publishing lab Roomservice.
These people include, among others, an office assistant, a golfer, a harp builder, a young baby, a cancer patient and a rodeo cowboy. Motives for becoming a human billboard are diverse and vary from ‘just for fun’ to financial trouble and from boredom to plain exhibitionism. There’s one thing they have in common: a deep-rooted conviction to offer valuable advertising opportunities.
These human billboards were asked to provide a series of photographs as proof of active advertising. Instead of actual effective advertising, it provided unique views into people’s personal lives.
Some of these most fascinating transactions are presented in this magazine: the first in a series on real life transactions.